About Us

Eetu Karvonen is the prime example of a new-wave athlete. He has 25 years of experience in the sport as a swimmer and more than a decade as a coach of all levels. He is known for his forward-thinking training and lifestyle protocols to create better performance. Eetu has spread his knowledge through camps, blogs, videos, lectures, podcasts and clinics in his home country of Finland since 2004 but now is the time to give a taste of his thinking to the world. He is an experienced coach, lecturer, and consultant of many top-level Finnish swimmers and clubs. As a lifelong student of the sport, Eetu has never been satisfied with the current knowledge and training trends in the sport and has actively explored alternative ways to better his approach to swimming and life.

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My Records


  • Bachelor of Science in Exercise Science
  • Master of Science in Psychology
  • PhD Student in High Performance Psychology


  • 35 time Finnish national champion in breaststroke
  • Long Course World Championship semifinalist 2013
  • 2x Masters world Record Holder
  • European Championship Finalist 2007, 2014
  • European Championship Semifinalist 2007, 2012, 2013
  • 5xNCAA div. 2 champion
  • NCAA div 2. 200br and 4×100 medley relay national record holder
  • Broken three NCAA div 2. records
  • Finnish national record holder in 50m and 100m breaststroke
  • 6th in World University Games 2013
  • 7x world cup Finalist
  • Has represented Finland in four World championships
  • Multiple time finalist is USA swimming Grand prix
  • Second in French open Nationals in 2007
  • Has represented Finland in nine European championships
  • 8x All American

What sports are about

The myth of a perfect season is persistent in the swimming and sports culture. All motivated athletes envision a practice season that flows seamlessly from great practices to even better ones. Once the perfect practice season is over, we see ourselves breaking our personal best and reaching our goals. However, the more experienced we become, the more apparent it becomes that a perfect season hardly ever comes around. We get the flu, study or work engagements forces us to miss practices, or even worse, our body betray´s us, and we get an injury. Still, perhaps brainwashed by reports of some athletes having “perfect” four year periods of practice we still believe that some day, stars will align, and we can hit it hard every day. And when that happens, the rest of the world will know of our potential.

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